Giotsas (Greek Feta), a local family firm form Elassona, producing cheese that fights for tradition and natural products, aims to win over all health-conscious consumers and even global markets with their persistence to naturality and simple yet delicious recipes.
One of their goals is, within the borders of their provincial city, to build the foundation for a pilot livestock farming that could inspire and teach the entire country about their methodology around farming and cheese production.
We were commissioned by this lovely family to develop a visual identity – including packaging- for their cheese, capable of making their product and mission stand out from the dairy market and also win the shelf competition. Hence, a unique design to increase popularity and re-direct consumers’ attention to the purest ingredients was necessary.
Giotsas (Greek Feta), a local family firm form Elassona, producing cheese that fights for tradition and natural products, aims to win over all health-conscious consumers and even global markets with their persistence to naturality and simple yet delicious recipes.
One of their goals is, within the borders of their provincial city, to build the foundation for a pilot livestock farming that could inspire and teach the entire country about their methodology around farming and cheese production.
We were commissioned by this lovely family to develop a visual identity – including packaging- for their cheese, capable of making their product and mission stand out from the dairy market and also win the shelf competition. Hence, a unique design to increase popularity and re-direct consumers’ attention to the purest ingredients was necessary.
The final packaging design was created to clearly express these elements, featuring bold yet traditional illustrations that convey a message of nature. The clean presentation of information (like ingredients) reflects genuine care for the product’s nutritional value.
The result: two white, healthy, well-fed sheep—symbols of animal wellbeing—stand proudly against a deep blue background, in a design that feels both familiar and refined.
The final packaging design was created to clearly express these elements, featuring bold yet traditional illustrations that convey a message of nature. The clean presentation of information (like ingredients) reflects genuine care for the product’s nutritional value.
The result: two white, healthy, well-fed sheep—symbols of animal wellbeing—stand proudly against a deep blue background, in a design that feels both familiar and refined.
