Vasiliadis family has been involved in beekeeping for three generations, since 1939. Its products are made of honey collected in Central & Western Macedonia, processed in Vassiliadis state of the art apiary in Florina, and packaged in a certified laboratory that guarantees purity and authenticity. The company required a logo and a corporate identity that would capture quality, in a visual and clear-cut way that also favours export activities.
Our goal was to create a simple and clean label, in accordance with the purity of Vasialidis’ products.
We designed a “collectible” stamp,featuring a queen bee. The bee refers also to the customer’s name
(queen = vasilissa, in Greek), while the stamp is symbol that takes us back in time, alluding to authenticity
and tradition. The stamp changes its colour to indicate different honey varieties, under a solid brand identity that can be adapted to serve various marketing needs.
