
This special wine conveys the aromas of the mount Tyrnavos and promises a “seductive” taste. No wonder it is called “Sagini”, the Greek word for seduction.
The aim was to capture the concept of seduction, in an allegorical but also explicit way.
Seduction implies charm, mystery, ethereal power. It provokes desires and promises to satisfy them. It magnetizes and carries you away, as only two female hands can do. Indeed, the word seduction, in Greek, is of feminine gender.
Sagini wine was created to perfectly accompany all culinary treasures, and so it comes in two types: white and red.
To unite both wines under the same identity, the women’s hands featured on the label change their color: they become gold on the white wine and are bronze printed on the red one.
Female hands are also a global symbol recognisable by any culture, so they facilitate export activities. They promise the perfect company, one that enchants with its aromas, seduces with its composition, and relaxes with its aftertaste.
ClientYiatsia WineryServicesBranding, Packaging, Graphic DesignYear2019